Essentials of marketing : a global-managerial approach
This book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.-Back cover.
- Edition
- 10th
- ISBN/ISSN
- 0072935898, 9780072935899
- Collation
- -
- Series Title
- McGraw-Hill/Irwin series in marketing.
- Call Number
- 58807620
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