Marketing management : knowledge and skills

"Marketing Management," serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can devel…

Consumer behavior and marketing strategy

Edition

4th

ISBN/ISSN

0256139040, 9780256139044

Collation

xxvii, 738 pages : illustrations ; 24 cm.

Series Title

-

Call Number

32625838

A preface to marketing management

Provides an overview of the critical aspects of marketing management. Can be used as a supplement in undergraduate and MBA level marketing management courses as well as continuing courses, executiv…