Marketing management : knowledge and skills
"Marketing Management," serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can devel…
- Edition
- 8th
- ISBN/ISSN
- 0073137634, 0071107223
- Collation
- -
- Series Title
- -
- Call Number
- 62325113
A preface to marketing management
Provides an overview of the critical aspects of marketing management. Can be used as a supplement in undergraduate and MBA level marketing management courses as well as continuing courses, executiv…
- Edition
- 7th
- ISBN/ISSN
- 0256202818, 9780256202816
- Collation
- xi, 368 pages : illustrations ; 24 cm.
- Series Title
- Irwin series in marketing.
- Call Number
- 33983582
Search Result
Found 2 from your keywords: Author : "J. Paul Peter, James H. Donnelly"
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