cover
Marketing
Roger A. KerinSteven W. HartleyWilliam Rudelius

Edition
9th
ISBN/ISSN
9780073404721, 0073404721
Collation
xlvii, 742 pages : color illustrations, map ; 29 cm
Series Title
McGraw-Hill/Irwin series in marketing
Call Number
191697298

Edition
9th
ISBN/ISSN
9780073404721, 0073404721
Collation
xlvii, 742 pages : color illustrations, map ; 29 cm
Series Title
McGraw-Hill/Irwin series in marketing
Call Number
191697298

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