The marketing of nations : a strategic approach to building national wealth | EFI

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The marketing of nations : a strategic approach to building national wealth

Philip Kotler - Personal Name; Somkid Jatusripitak - Personal Name; Suvit Maesincee - Personal Name;

The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets." "With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.

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SS000213 36543274 Available

Detail Information

Series Title: -
Call Number: 36543274
Publisher: New York : Free Press., 1997
Collation: xi, 451 pages : illustrations ; 25 cm
Language: English
ISBN/ISSN: 068483488X, 9780684834887
Classification: 338
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Economics
Production
Economic development
Economic Policy
Industrial policy
Specific Detail Info: -
Statement of Responsibility: Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.

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