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International business : the challenge of global competition

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International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market that features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

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Availability

T000066

892623030

Available

Detail Information

Series Title

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Call Number

892623030

Publisher

New York : McGraw-Hill/Irwin., 2008

Collation

xxxii, 623, [43] pages

Language

English

ISBN/ISSN

0071286675, 9780071286671

Classification

658

Content Type

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Media Type

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Carrier Type

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Edition

11th

Subject(s)

General management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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