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Strategic management

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Strategic management : an overview -- Analyzing the external environment -- Industry and competitive analysis -- Analyzing the internal environment and establishing long-range objectives -- Identifying strategic alternatives -- Global strategy -- Strategy evaluation and selection -- Implementing strategy : management issues -- Implementing strategy : tactical issues -- Strategic control, learning, and continuous improvement -- Strategic management of high-technology companies -- Case study. Banc One Corporation ; Cadillac Motor Car Division of General Motors ; Harley-Davidson roars back ; IBM reborn : restructuring a sluggish computer industry giant ; Invacard Corporation ; Nordstrom, 1993 ; Rubbermaid ; Rubbermaid Incorporated : beyond Gault ; Perdue Farms, Inc., 1994 ; Apple Computer, Inc. ; GENICOM Corporation ; Merck & Company, Inc., 1994 ; Motorola, Inc. ; Scientific Atlanta ; Clearly Canadian Beverage Corporation ; Maquiladoras : labor and manufacturing in Mexico ; Newtech Instruments Limited ; Transvit of Novgorod ; Yeu Tyan Machine Manufacturing Company, Ltd. ; H.B. Fuller in Honduras : street children and substance abuse ; Johns-Manville and Riverwood-Schuller ; Philip Morris : the export warning labels issue ; American Classic Tea : the only tea grown in America ; APA Publications ; The Faith Mountain Company ; Mike's Sandwich Shop ; River Bend East ; Akron Zoological Park, 1993 ; The Concert Choir of New Orleans, 1992 ; Metropolitan Museum of Art ; Chick-Fil-A : the taste leader ; The Walt Disney Company ; Food Lion comes to Tulsa ... "Hello, I'm Diane Sawyer" ; L.A. Gear, Inc. ; A Nucor commitment ; PepsiCo and the fast-food industry.

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Availability

T000166	33078649		Available
T000197	33078649		Available
T000234	33078649		Available

Detail Information

Series Title

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Call Number

33078649

Publisher

Chicago : Irwin., 1996

Collation

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Language

English

ISBN/ISSN

025613619X, 9780256136197

Classification

658

Content Type

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Media Type

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Carrier Type

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Edition

1st

Subject(s)

General management
Strategic planning
Case studies

Specific Detail Info

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Statement of Responsibility

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Other version/related

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