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Business : an integrative approach

Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world.

Availability
T000003658Available
Detail Information
Series Title
-
Call Number
43365867
Publisher
New York : Irwin McGrwa-hill.,
Collation
xx, 567 p. : illustrations ; 25 cm
Language
English
ISBN/ISSN
0071179496, 9780071179492
Classification
658
Content Type
-
Media Type
-
Carrier Type
-
Edition
2nd
Subject(s)
General management
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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