The marketing of nations : a strategic approach to building national wealth
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic …
- Edition
- -
- ISBN/ISSN
- 068483488X, 9780684834887
- Collation
- xi, 451 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 36543274
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