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Marketing management : knowledge and skills

"Marketing Management," serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies

Availability
T00036862325113Available
Detail Information
Series Title
-
Call Number
62325113
Publisher
Boston : McGraw-Hill/Irwin.,
Collation
-
Language
English
ISBN/ISSN
0073137634, 0071107223
Classification
658
Content Type
-
Media Type
-
Carrier Type
-
Edition
8th
Subject(s)
General management
Marketing Management
Marketing Gestion
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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